Linda Funk has more than 30 years’ experience with large food and beverage manufacturers and commodity associations, assisting clients in telling their stories.
Will Food Transparency Change the Conversation About Soy?
Can rising food transparency enable increased demand and consumption of sustainable U.S. soy? USSEC CEO Jim Sutter recently addressed that issue in the Soy Suite…
Why Do Soyfoods Make Great Snacks?
How do changes in the global picture for snacking behaviors and related consumer preferences have the potential to increase the demand for U.S. soybeans? For…
Redefine, Revisit, Readjust and Reboot: How Pandemic Pivots May Benefit the Soyfoods Market
The U.S. Soybean Export Council (USSEC) compiles and shares information about emerging trends with a potential for increasing the demand for U.S.-grown soybeans. April is…
Redefine, Revisit, Readjust, Reboot: How Pandemic Pivots May Benefit the Soy Foods Market
The United States Soybean Export Council (USSEC) compiles and shares information about emerging trends with a potential for increasing the demand for U.S.-grown soybeans. April…
Soyfoods Suit Dieters’ Attitudes
National Nutrition Month underscores the importance of making informed food choices and offers an opportunity for educating global consumers about the attractive nutrition profile of…
Soyfoods and Brain Health, Part 1
Scientists have been studying the effects of soy isoflavones on cognitive function, memory and depression. Incorporating soyfoods into the diet is consistent with current health…
Shifting Consumer Priorities to Boost Health and Wellness Create Soyfoods Opportunities
Due to the effects of COVID-19, consumer behavior and attitudes have shifted in ways that affect food choices. New consumer data and emerging soyfoods product…
Soyfoods Help Worldwide Consumers Pursue Their Fitness Goals
The U.S. Soybean Export Council (USSEC) offers frequent updates on topics that have the potential for increasing global demands for U.S.-grown soy. These reports help keep…
Innovative Food Products Indicate Areas of Opportunity for U.S.-Grown Soy
Global market opportunities for U.S.-grown soy include promising product categories such as frozen desserts, dairy alternatives, frozen convenience foods and snacks. The wide range of…
Versatility Helps Drive a Global Rise in Soyfoods Consumption
The diverse product applications for soyfoods are in harmony with today’s global food and consumer lifestyle trends. As world cuisines converge with the rise of…