Linda Funk

President

Flavorful Insight

Linda Funk has more than 30 years’ experience with large food and beverage manufacturers and commodity associations, assisting clients in telling their stories.

Food & Lifestyle

The Soy Foods Factor for Kids’ Diets

Linda Funk|Nov 28, 2023

Each year, the United Nations (UN) observance of World Children’s Day is celebrated globally on November 20. The 2023 theme is “Investing in our future…

Food & Lifestyle

Soy Foods in the Sweet Spot

Linda Funk|May 24, 2023

Current consumer attitudes about healthful eating have the potential to transform bakeries, confections, sweet snacks, and new beverage product categories. A shift away from sugary…

soyfoods and summer grilling
Food & Lifestyle

Fall Trend Report: How Soy Foods Fit the World’s New Normal

Linda Funk|Oct 3, 2022

The world’s consumers aren’t eating words, but they are paying closer attention to food product claims—words like functional and sustainable. Soy foods are on-target ingredients…

Sustainability

Will Demand for Soy Foods and Soybean Oil Rise With Inflation?

Linda Funk|Sep 15, 2022

Soy foods might prove to be a bright spot in this era of rising food prices and concerns about how climate change may affect the…

Food & Lifestyle

Soy Foods Enhance Inflation-Fighting Strategies

Linda Funk|Sep 9, 2022

U.S. Soy is well-positioned as rising global food prices have an impact on nutrition as well as budgets. In Mexico, for example, 71% of consumers…

Food & Lifestyle

Soy Foods Ride the Wellness Wave

Linda Funk|Aug 9, 2022

Wellness-driven food trends may well create a new niche for soy foods. Today’s nutrition and wellness considerations increasingly affect consumer food choices. Research suggests that…

Infrastructure

Soy Foods Support Today’s Focus on Flavor

Linda Funk|Jul 17, 2022

Consumer food choices take taste, sustainability and health into consideration. Additionally, the flavor trend flourishes at global food industry events, on restaurant menus, in new…

Food & Lifestyle

Soy Foods Join in the Spirit of National Dairy Month

Linda Funk|Jun 22, 2022

In the U.S., June is National Dairy Month, an event that celebrates the contribution the dairy industry makes to the world.[1] The occasion serves to…

Food & Lifestyle

How Soy Foods Support Cultural Diversity

Linda Funk|May 20, 2022

World Day for Cultural Diversity for Dialogue and Development 2022, is observed on May 21 each year. The annual event celebrates not only the richness…

Food & Lifestyle

Why These Soyfoods-Friendly Attitudes May Be Here to Stay

Linda Funk|May 12, 2022

Several trends affect the way the world eats. It’s hard to miss the plant protein boom. The shift in health priorities and environmental awareness influences…