Linda Funk

Flavorful Insight

Linda Funk has invested more than 30 years in marketing. Her professional expertise includes extensive management experience with large food and beverage manufacturers and commodity associations. Linda assists clients in telling their stories by developing and executing marketing communication programs and high-impact public relations campaigns. Her relationships with trade and consumer media are key to clients’ success. She has worked alongside such luminaries as Julia Child, and the presidents and diplomats of several nations. Her work involves extensive travel in the U.S., Japan, Thailand, Singapore, Malaysia, China, Mexico, Africa and Canada. She has orchestrated high profile placements for clients, including broadcast segments on NBC Nightly News “Making a Difference” and NPR; print publications ranging from business magazines such as Restaurant Hospitality, Progressive Grocer’s Editor Picks Awards, to features in national newspapers and magazines including Cooking Light, Woman’s Day and Washington Post. Linda’s prestigious industry involvement includes serving on the boards of The American Institute of Wine and Food, International Foodservice Editorial Council, Culinary Institute of America, Stout University Foundation and Wisconsin 4-H Foundation. She has been recognized by HEIB (Home Economist in Business) as Business Home Economist of the Year and received the “Betty” Award, the highest service award that the International Foodservice Editorial Council bestows on its members. Linda’s institution-building and organization-creating experience include The Soyfoods Council that promote the services and products of companies, organizations and individuals; arranging radio and TV interviews and product demonstrations in venues that range from state fairs to hotels in Asia and culinary schools throughout the world; creating trade show and media events at major locations including EPCOT Center, The Culinary Institute of America, the Fancy Food Show and Natural Products Expo


Research Studies Show Soy’s Benefits for Skin Health

Linda FunkFeb 11, 2019

Soyfoods including tofu, tempeh, edamame and soymilk from U.S.-grown soybeans are a superior plant protein choice, but consuming soy may offer other lesser-known benefits beyond…


Ten Reasons Why Soyfoods are Increasingly in Demand

Linda FunkJan 21, 2019

Soyfoods have long been an integral part of Asian cuisine, and are now growing in popularity with American consumers as well. Soy offers versatility, culinary…


USSEC Reports that Most U.S. Specialty Soybean Growers Anticipate Above-Average Yields

Linda FunkOct 1, 2018

U.S. specialty soybean growers across the country are reporting good news about this year’s crop quality and yields, with many attributing that outcome to the…