Contributors

Linda Funk

President
Flavorful Insight

Linda Funk has invested more than 30 years in marketing. Her professional expertise includes extensive management experience with large food and beverage manufacturers and commodity associations. Linda assists clients in telling their stories by developing and executing marketing communication programs and high-impact public relations campaigns. Her relationships with trade and consumer media are key to clients’ success. She has worked alongside such luminaries as Julia Child, and the presidents and diplomats of several nations. Her work involves extensive travel in the U.S., Japan, Thailand, Singapore, Malaysia, China, Mexico, Africa and Canada. She has orchestrated high profile placements for clients, including broadcast segments on NBC Nightly News “Making a Difference” and NPR; print publications ranging from business magazines such as Restaurant Hospitality, Progressive Grocer’s Editor Picks Awards, to features in national newspapers and magazines including Cooking Light, Woman’s Day and Washington Post. Linda’s prestigious industry involvement includes serving on the boards of The American Institute of Wine and Food, International Foodservice Editorial Council, Culinary Institute of America, Stout University Foundation and Wisconsin 4-H Foundation. She has been recognized by HEIB (Home Economist in Business) as Business Home Economist of the Year and received the “Betty” Award, the highest service award that the International Foodservice Editorial Council bestows on its members. Linda’s institution-building and organization-creating experience include The Soyfoods Council that promote the services and products of companies, organizations and individuals; arranging radio and TV interviews and product demonstrations in venues that range from state fairs to hotels in Asia and culinary schools throughout the world; creating trade show and media events at major locations including EPCOT Center, The Culinary Institute of America, the Fancy Food Show and Natural Products Expo

Food

For Global Soy Consumers, Protein Completeness Matters

Linda FunkAug 10, 2020

U.S.-grown soy is a good fit for emerging food and nutrition trends. With today’s interest in plant protein, soy also offers differentiating advantages that can…

Food

Global Soyfoods-Related Trends, Part 2 of 2

Linda FunkJul 21, 2020

Several recent global trends indicate that U.S.-grown soy and soyfoods are poised to gather momentum. Consumers’ food choices—such as blended plant-based meat and dairy alternatives—are…

Health

Global Soyfoods-Related Trends, Part 1 of 2

Linda FunkJul 14, 2020

Several recent global trends indicate that U.S.-grown soy and soyfoods are poised to gather momentum. Consumers’ food choices—such as blended plant-based meat and dairy alternatives—are…

Food

Emerging Research Explores New Potential Benefits of Eating Soyfoods

Linda FunkJun 13, 2020

Emerging areas of soyfoods research may help support the demand for U.S.-grown soy as consumers better understand the nutrition and potential health benefits of consuming…

Food

Developing a Global Taste for Soyfoods

Linda FunkMay 10, 2020

Here’s how culinary professionals learn from each other’s cultures and cuisines. These examples demonstrate how U.S.-grown soy fulfills global nutrition needs and contributes to contemporary…

Amino Acids

U.S. Soy Provides Shelf-Stable Protein for the World in Uncertain Times

Linda FunkApr 23, 2020

The quality and reliability of U.S.-grown soy make it a logical choice not only for nourishing the growing global population, but also a practical choice…