Contributors

Linda Funk

President
Flavorful Insight

Linda Funk has invested more than 30 years in marketing. Her professional expertise includes extensive management experience with large food and beverage manufacturers and commodity associations. Linda assists clients in telling their stories by developing and executing marketing communication programs and high-impact public relations campaigns. Her relationships with trade and consumer media are key to clients’ success. She has worked alongside such luminaries as Julia Child, and the presidents and diplomats of several nations. Her work involves extensive travel in the U.S., Japan, Thailand, Singapore, Malaysia, China, Mexico, Africa and Canada. She has orchestrated high profile placements for clients, including broadcast segments on NBC Nightly News “Making a Difference” and NPR; print publications ranging from business magazines such as Restaurant Hospitality, Progressive Grocer’s Editor Picks Awards, to features in national newspapers and magazines including Cooking Light, Woman’s Day and Washington Post. Linda’s prestigious industry involvement includes serving on the boards of The American Institute of Wine and Food, International Foodservice Editorial Council, Culinary Institute of America, Stout University Foundation and Wisconsin 4-H Foundation. She has been recognized by HEIB (Home Economist in Business) as Business Home Economist of the Year and received the “Betty” Award, the highest service award that the International Foodservice Editorial Council bestows on its members. Linda’s institution-building and organization-creating experience include The Soyfoods Council that promote the services and products of companies, organizations and individuals; arranging radio and TV interviews and product demonstrations in venues that range from state fairs to hotels in Asia and culinary schools throughout the world; creating trade show and media events at major locations including EPCOT Center, The Culinary Institute of America, the Fancy Food Show and Natural Products Expo

Consumer Goods

What’s the Latest Global Update on Soymilk and Plant-Based Dairy Products?

Linda FunkJan 5, 2022

Is the glass half-empty or half-full for soymilk in this era of plant-based dairy products? A decade or so ago, few could have predicted that…

Demand

How are Health, Diet and Exercise Trends Likely to Affect Demand for Soyfoods?

Linda FunkDec 11, 2021

Current definitions of health and wellness reflect consumer attitude changes toward diet and exercise. Among the practices that U.S. consumers consider part of a healthy…

Health

Soyfoods and Brain Health, Part 2

Linda FunkSep 28, 2021

The U.S. Soybean Export Council (USSEC) tracks trends that may represent global market opportunities for U.S.-grown soy. As evolving consumer priorities elevate health, wellness and…

Composition

Soyfoods are Integral to Top Food Trends

Linda FunkSep 21, 2021

Twists and turns in global food and shopping trends have revealed shifts that may benefit the demand for U.S.-grown soy. Soyfoods retain their multifaceted appeal…

Composition

Do You See Soyfoods at the Center of Global Food Trends?

Linda FunkSep 20, 2021

My recent professional travels have demonstrated to me the various ways that soyfoods and U.S.-grown soybeans connect with current consumer attitudes. Initiatives range from packaging…

Consumer Goods

Future Soy Consumers: What’s on Their Minds?

Linda FunkAug 9, 2021

Will the priorities of today’s young adult consumers have a positive impact on the demand for U.S.-grown soy? Think about it. Millennials are concerned about…