Contributors

Linda Funk

President
Flavorful Insight

Linda Funk has invested more than 30 years in marketing. Her professional expertise includes extensive management experience with large food and beverage manufacturers and commodity associations. Linda assists clients in telling their stories by developing and executing marketing communication programs and high-impact public relations campaigns. Her relationships with trade and consumer media are key to clients’ success. She has worked alongside such luminaries as Julia Child, and the presidents and diplomats of several nations. Her work involves extensive travel in the U.S., Japan, Thailand, Singapore, Malaysia, China, Mexico, Africa and Canada. She has orchestrated high profile placements for clients, including broadcast segments on NBC Nightly News “Making a Difference” and NPR; print publications ranging from business magazines such as Restaurant Hospitality, Progressive Grocer’s Editor Picks Awards, to features in national newspapers and magazines including Cooking Light, Woman’s Day and Washington Post. Linda’s prestigious industry involvement includes serving on the boards of The American Institute of Wine and Food, International Foodservice Editorial Council, Culinary Institute of America, Stout University Foundation and Wisconsin 4-H Foundation. She has been recognized by HEIB (Home Economist in Business) as Business Home Economist of the Year and received the “Betty” Award, the highest service award that the International Foodservice Editorial Council bestows on its members. Linda’s institution-building and organization-creating experience include The Soyfoods Council that promote the services and products of companies, organizations and individuals; arranging radio and TV interviews and product demonstrations in venues that range from state fairs to hotels in Asia and culinary schools throughout the world; creating trade show and media events at major locations including EPCOT Center, The Culinary Institute of America, the Fancy Food Show and Natural Products Expo

Consumer Goods

Shifting Consumer Priorities to Boost Health and Wellness Create Soyfoods Opportunities

Linda FunkJan 22, 2021

Due to the effects of COVID-19, consumer behavior and attitudes have shifted in ways that affect food choices. New consumer data and emerging soyfoods product…

Consumer Goods

Soyfoods Help Worldwide Consumers Pursue Their Fitness Goals

Linda FunkJan 8, 2021

The U.S. Soybean Export Council (USSEC) offers frequent updates on topics that have the potential for increasing global demands for U.S.-grown soy. These reports help keep…

Health

Innovative Food Products Indicate Areas of Opportunity for U.S.-Grown Soy

Linda FunkDec 4, 2020

Global market opportunities for U.S.-grown soy include promising product categories such as frozen desserts, dairy alternatives, frozen convenience foods and snacks. The wide range of…

Food

Versatility Helps Drive a Global Rise in Soyfoods Consumption

Linda FunkNov 4, 2020

The diverse product applications for soyfoods are in harmony with today’s global food and consumer lifestyle trends. As world cuisines converge with the rise of…

Health

Global Food Trends Indicate Post COVID-19 Opportunities for U.S.-Grown Soy, Part 2

Linda FunkOct 1, 2020

Due to the effects of COVID-19, consumer behavior and attitudes have shifted in ways that affect food choices. New consumer data and emerging soyfoods product…

Food

Global Food Trends Indicate Post COVID-19 Opportunities for U.S.-Grown Soy, Part 1 of 2

Linda FunkSep 28, 2020

Due to the effects of COVID-19, consumer behavior and attitudes have shifted in ways that affect their food choices. Consumer data and emerging soyfoods product…