Linda Funk has more than 30 years’ experience with large food and beverage manufacturers and commodity associations, assisting clients in telling their stories.
Tradition Meets Trend: Soyfoods are a Mindful Choice
In the United States, April is National Soyfoods Month—an ideal time to share news about the advantages that versatile soyfoods made with U.S.-grown soy offer…
Prioritizing Sustainability, Innovation and Nutrition: U.S. Women Farmers Talk Commitment to U.S. Soy
In recognition of International Women’s Day on March 8 and U.S. National Agriculture Day on March 22, the U.S. Soy industry showcases two U.S. women farmers…
Can Soyfoods Help Global Consumers Fight Inflation?
In today’s pandemic-altered world, soyfoods are good choices for global consumers who strive to maintain healthy budgets, healthy bodies and contribute to a healthy planet.…
What’s the Latest Global Update on Soymilk and Plant-Based Dairy Products?
Is the glass half-empty or half-full for soymilk in this era of plant-based dairy products? A decade or so ago, few could have predicted that…
How are Health, Diet and Exercise Trends Likely to Affect Demand for Soyfoods?
Current definitions of health and wellness reflect consumer attitude changes toward diet and exercise. Among the practices that U.S. consumers consider part of a healthy…
Soyfoods and Brain Health, Part 2
The U.S. Soybean Export Council (USSEC) tracks trends that may represent global market opportunities for U.S.-grown soy. As evolving consumer priorities elevate health, wellness and…
Soyfoods are Integral to Top Food Trends
Twists and turns in global food and shopping trends have revealed shifts that may benefit the demand for U.S.-grown soy. Soyfoods retain their multifaceted appeal…
Do You See Soyfoods at the Center of Global Food Trends?
My recent professional travels have demonstrated to me the various ways that soyfoods and U.S.-grown soybeans connect with current consumer attitudes. Initiatives range from packaging…
Future Soy Consumers: What’s on Their Minds?
Will the priorities of today’s young adult consumers have a positive impact on the demand for U.S.-grown soy? Think about it. Millennials are concerned about…
Will Market Drivers for Dairy Alternative Ice Cream Also Benefit U.S Soy?
Can the plant-based evolution of ice cream help increase the market for U.S.-grown soybeans? Consider that ice cream, including dairy alternative versions, seems to be…