Brent Babb

Regional Director Greater Europe and Middle East/North Africa (MENA)
U.S. Soybean Export Council


The U.S. Soy Sustainability Assurance Protocol (SSAP) Simplified

Brent BabbNov 30, 2020

U.S. soybean farmers understand the importance of sustainable farming to protect valuable environmental resources. By doing so, they preserve and protect their farming operation for…


U.S. Soy Sustainability Assurance Protocol Accepted as Feed Ingredient Sourcing Standard

Brent BabbJul 26, 2019

The U.S. Soy Sustainability Assurance Protocol (SSAP), a third-party verified program developed by multiple stakeholders in the U.S. soy industry, is gaining acceptance as a…


The SSAP: A Guideline to Responsible Farming

Brent BabbJun 26, 2019

The U.S. Soy Sustainability Assurance Protocol (SSAP) was created by the U.S. Soy Family – USSEC, the United Soybean Board and the American Soybean Association…

Animal Feed

Henk Flipsen: SSAP provides the certification that EU companies seek from soybean producers

Brent BabbApr 17, 2019

Henk Flipsen, director of NEVEDI Dutch Feed Industry Association in the Netherlands, explains how the U.S. Soy Sustainability Assurance Protocol provides the certification that international…


Around the World With U.S. Soy: The Middle East and North Africa

Brent BabbJun 27, 2018

This is part of a series of snapshots from around the world with the U.S. Soybean Export Council (USSEC). U.S. Soy has a presence in…

Market Access

Sustainability is a Differentiator for U.S. Soy in Europe and the Middle East

Brent BabbJun 21, 2018

Brent Babb, USSEC Regional Director – EU/MENA, says that 25 countries import U.S. soy in his region. U.S soybean meal is prized for its high…