K. Elliott Nowels is a strategic communications counselor, author and business leader dedicated to food and agriculture.
Logistics, Exceptional Composition, and Reliability: Important Differentiators for U.S. Soy Customers
A large U.S. soy customer in the Middle East says the exceptional composition and reliability of U.S. soybeans keep him coming back. Beginning as a…
Middle East and North Africa Customers Rely on U.S. Soy Industry to Demonstrate Technical Advantages
The U.S. soy industry provides its customers with advanced technical support. Such support helps customers to realize the intrinsic advantages and superior composition of U.S.…
Sharing the U.S. Soy Advantage in the Middle East and North Africa
Exceptional composition, Reliability and Education Are Keys to Steadily Rising Preference for U.S. Soy in Middle East and North Africa Region As global demand for…
Understanding Soybean Demand, Seeking Technology
Rising Meat Consumption In Colombia Means More Feed Needed, But What About Quality? Understanding customer needs was a key part of a group of U.S.…