Due to its young, educated and growing middle class, soy consumption in Southeast Asia is thriving. The U. S. Soybean Export Council (USSEC) has been investing in markets like Southeast Asia for four decades, creating a preference forU.S. soy, where buyers will now pay a premium for U.S. soybean meal for its quality and consistency. The area is also a large market for whole soybeans used in traditional dishes such as tempe. The video below, featuring Tim Loh, USSEC Regional Director for Southeast Asia, shares a glimpse into this unique market.