USSEC consultant Gerardo Luna talks about his 18 years working as a consultant to the U.S. soy industry in the Americas region. He says that much of that work today focuses on promoting the U.S. Soy Advantage to animal utilization customers and providing technical servicing to them. These customers seek U.S. soybean meal for their formulations due to its protein and amino acid content. He also talks about the reasons these customers attend the annual U.S. Soy Global Trade Exchange.