Polly Ruhland joked Tuesday she knows enough about soybeans to be dangerous after 28 days on the job.
But the new CEO of the United Soybean Board (USB), who recently led the Cattlemen‘s Beef Promotion & Research Board, understands what’s important to farmers she now serves: International markets and building demand.
Ruhland shared her vision pertaining to soybean exports, checkoff investments and future success during the U.S. Soybean Export Council’s (USSEC) International Marketing Dialogue in St. Louis. Information gleaned at the annual two-day event helps shape USSEC programs and direction for fiscal year 2019 and beyond.