Industry

Building Demand, Exports Focus of New USB Leader

Polly Ruhland joked Tuesday she knows enough about soybeans to be dangerous after 28 days on the job.

But the new CEO of the United Soybean Board (USB), who recently led the Cattlemen‘s Beef Promotion & Research Board, understands what’s important to farmers she now serves: International markets and building demand.

Ruhland shared her vision pertaining to soybean exports, checkoff investments and future success during the U.S. Soybean Export Council’s (USSEC) International Marketing Dialogue in St. Louis. Information gleaned at the annual two-day event helps shape USSEC programs and direction for fiscal year 2019 and beyond.

United Soybean Board CEO Polly Ruhland talks about the importance of international marketing at the U.S. Soybean Export Council’s International Marketing Dialogue in St. Louis on Nov. 28. {Photo courtesy of Matthew Wilde/Iowa Soybean Association.)

 

Jim Sutter, USSEC executive director, and Polly Ruhland, United Soybean Board CEO, discuss soybean demand and exports Nov. 28 at the USSEC International Marketing Dialogue in St. Louis. (Photo courtesy of Matthew Wilde/Iowa Soybean Association)

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Disclaimer: The views and opinions expressed in this article are those of the author(s) and do not necessarily reflect the policy or position of U.S. Soy.
Matthew Wilde
Matthew Wilde

Crops Editor

DTN Progressive Farmer