In the ever-evolving world of skincare, the search for effective, natural, and sustainable ingredients is relentless. It is a market that is predicted to almost double by 2031[1] with more consumers willing to pay a premium for products deemed to be safe, transparent and ethically responsible.
Some beauty brands have experimented with unique and exotic ingredients (snail mucin, bee venom, charcoal, birds-nest extract among them). Others are exploring how nanotechnology might be used to develop cosmetics, making use of plant and animal by-products.
However, many more are turning to soybean oil, a substance derived from the seeds of the soybean plant, as a truly viable sustainable alternative ingredient in a wealth of beauty formulations and products. Here’s nine reasons why.
1. It is rich in essential fatty acids
Soybean oil is a powerhouse of essential fatty acids, particularly Omega-3 and Omega-6. These fatty acids are crucial for maintaining skin barrier function, hydration, and elasticity. Incorporating soybean oil into skincare products means offering consumers a natural ingredient that effectively addresses common skin concerns like dryness and irritation.
2. It is high in vitamin E too
Vitamin E is a potent antioxidant known for its skin-protective properties. And soybean oil is rich in this vital nutrient, helping to combat free radicals, reduce inflammation, and promote healthy, youthful-looking skin. That’s why lots of brands are making use of the oil in their anti-aging and protective skincare lines.
3. It’s a natural moisturizer
Soybean oil’s emollient properties make it an excellent natural moisturizer. It penetrates deeply into the skin, providing long-lasting hydration without leaving a greasy residue. Skincare products containing soybean oil can appeal to consumers looking for effective yet lightweight moisturizers.
4. It’s less comedogenic
Soybean oil has a comedogenicity index of two, which makes it slightly comedogenic, meaning that individuals with oily or acne-prone skin can use it sparingly.[2] This characteristic makes it a versatile ingredient suitable for all skin types, including sensitive and acne-prone skin, broadening the potential customer base for products featuring soybean oil.
5. It is farmed in a sustainable way
Soybean cultivation, particularly in the U.S., is increasingly adopting sustainable farming practices. Crop rotation, reduced tillage, and precision agriculture minimize environmental impact, conserve resources, and improve soil health. For businesses, sourcing soybean oil from sustainable farms not only supports eco-friendly practices but also enhances brand reputation among environmentally conscious consumers.
6. It is a renewable resource
Soybean oil is derived from a renewable resource, making it a more sustainable option compared to petroleum-based ingredients, such as petrolatum, often referred to as petroleum jelly. Using renewable resources reduces dependence on finite materials and promotes a more sustainable supply chain. And this is crucial if businesses are to leverage this aspect to appeal to the growing segment of eco-aware consumers who spend almost $500 billion in the fast-moving consumer goods market every year.[3]
7. It can be delivered efficiently
The established infrastructure and logistics for soybean production and distribution are well-developed, which makes for an efficient and reliable supply chain. This efficiency translates into cost savings for businesses and reduces the risk of supply chain disruptions. A steady supply of soybean oil also means consistent product availability for consumers.
8. Versatility in formulation
Soybean oil’s versatility in skincare formulations is a significant advantage for product developers. It blends well with other ingredients, enhances product texture, and can be used in a wide range of products, from creams and lotions to serums and cleansers. This adaptability allows creative and innovative companies to diversify their product offerings.
9. It builds consumer trust
Consumers are increasingly seeking natural and sustainable skincare options. Soybean oil’s well-documented benefits and sustainable profile enhance its marketability. By highlighting the use of soybean oil, businesses can build consumer trust and loyalty, ultimately driving sales and fostering long-term customer relationships.
As beauty companies navigate a competitive landscape, those that prioritize sustainable and innovative ingredients like soybean oil will not only meet consumer demands but also contribute to a more sustainable and responsible industry. Embracing soybean oil is not just a strategic move for product development but also a commitment to a greener future, benefiting both the skin and the planet.
References
[1] https://www.prnewswire.co.uk/news-releases/sustainable-beauty-and-skincare-market-will-expand-usd-326-8-billion-to-2031–says-latest-insightace-analytic-pvt-ltd-survey-302209896.html
[2] https://us.typology.com/library/is-soybean-oil-comedogenic
[3] https://www.kantar.com/company-news/the-rise-fall-and-rise-again-of-eco-active-consumers
