Trade

USSEC Focuses on Helping Southeast Asian Customers Realize the U.S. Soy Advantage

Tim Loh, USSEC Regional Director – Southeast Asia (SEA), says that Southeast Asia is a growing region with a population of 640 million and a big demand for agricultural exports. Consumption of animal protein is still low in some of these emerging economies, providing an opportunity for an increased need for feed ingredients. In the Philippines, customers prefer U.S soybean meal for its superior composition, and USSEC’s efforts in the region are focused on helping other countries in the region to differentiate U.S. soy based on these intrinsic and also extrinsic advantages such as technical support. He explains how the U.S. Soy Global Trade Exchange is important for SEA customers to not only get market information, but also to meet U.S. soybean farmers and identify a persona with a product.

Timothy Loh
Timothy Loh

Regional Director - Southeast Asia

USSEC

Tim Loh is the USSEC regional director for Southeast Asia.