U.S. Soybean Export Council (USSEC) CEO Jim Sutter talks about how USSEC differentiates and creates preference for U.S. soy around the world. He says that creating market access is critical as soy demand continues to grow across the globe. Sustainability and the U.S. Soy Sustainability Assurance Protocol (SSAP) is just one of the U.S. soy industry’s key differentiators.