Innovation

The Quest for Customer Innovation

USB Staff Writer|Jan 18, 2020

It’s not often that farmers radically change the way they produce a crop. But when it happens, it can make a major, positive impact on…

Innovation

High Oleic Soybeans Provide Performance

USB Staff Writer|Dec 30, 2019

In the field or in the fryer, high oleic meets needs You expect the seeds you plant to meet high standards. Soybeans have to perform,…

Innovation

Korean Food Processor Launches High Oleic Soybean Oil

Will McNair|Dec 16, 2019

Lotte Food, one of the largest food service companies in the North Asian region and a leading Korean food processor, announced in November 2019 that…

Innovation

U.S. High Oleic Soybean Oil Paves Way For Cleaner Asphalt

USSEC Staff Writer|Dec 11, 2019

The United Soybean Board (USB), Iowa Soybean Association, Asphalt Paving Association of Iowa, and the research team at Iowa State University recently came together to…

Innovation

Bred To Perform, High Oleic Soybeans Provide Proven Genetics

USB Staff Writer|Dec 6, 2019

High oleic soybeans have been in the product pipeline for more than a decade. With millions of dollars invested, seed companies took their time to…

Innovation

Making a Comeback with High Oleic Soybean Oil

USB Staff Writer|Dec 1, 2019

Food manufacturers primarily have shifted to using palm oil and high oleic canola oil to replace partially hydrogenated soybean oil in baking and frying fats.…

Innovation

Expanding Uses for High Oleic Soybeans

USB Staff Writer|Dec 1, 2019

The soy checkoff has collaborated with researchers to develop new markets for high oleic soybean oil, and recent results could make your engine a customer…

Innovation

High Oleic Soybeans Offer Innovative Solutions For End Customers

USB Staff Writer|Nov 30, 2019

Today’s agriculture industry is innovative in many ways, from precision farming to auto-steering to varied seeding and fertilizer rates. Why should soybean varieties be any…