Ground Work

Peterson Farm Bros Shake Things Up at U.S. Soy Global Trade Exchange

Eric Gibson

Eric Gibson

U.S. Soybean Export Council

The recent U.S. Soy Global Trade Exchange and Midwest Specialty Grains Conference & Tradeshow event in Kansas City, Missouri saw a diverse group of soy industry professionals from around the world converge to take in hot topics such as trade, infrastructure and Katy Perry parody songs. If that last item makes you scratch your head, then you must have missed the surprise performance of the world-renowned Peterson Farm Brothers on the last day of the conference.

Greg, Nathan and Kendal — collectively known as “The Peterson Farm Brothers” — are social media and YouTube superstars. They produce entertaining and educational videos about farming — mostly in the form of parody music videos. With over 53 million views, the Peterson Brothers’ voices have reached all corners of the world, telling the story of American farming.

According to group spokesperson (and oldest brother) Greg, they aim to inspire those in the industry to be proud of what they do and to connect people outside of agriculture with farming. “Farmers love what we do, and we’re working hard at it every day,” he shared. “We meet a lot of young people who want to get started in farming. It’s really making a comeback.”

In the past six years, the Peterson Farm Brothers have shared the American farming story with millions around the world, not only through their YouTube channel, but at over 400 public appearances. The attendees of the 2018 U.S. Soy Global Trade Exchange and Midwest Specialty Grains Conference & Tradeshow are now a part of that group, taking with them high hopes for the future of today’s ag youth, and perhaps some new favorite songs for the trip home.