Dan Redford

Communications Manager

Soy Excellence Centers - U.S. Soybean Export Council

Dan Redford serves the U.S. Soybean Export Council as the Communications Manager for Soy Excellence Centers, as well as developing and managing the digital community for the program on soyexcellence.org. Dan’s international communications and marketing career began in China, where he lived and worked for 7 years, becoming fluent in Mandarin. Among other roles, Dan served as Senior Manager for Content Acquisitions and Strategic Partnerships for Sina Sports, one of the digital channels encompassing Chinese web giant Sina.com (NASDAQ:SINA). Later, Dan founded a sports digital marketing firm, Fullreach China, focused on supporting Western sports market development in China. Dan now lives just outside of his hometown of Frankenmuth, MI, with his fiancé’, Kayla, along with their two dogs, Suzie and Henry.