Chris Samuel

Director of Global Communications
U.S. Soybean Export Council

Chris Samuel has more than 20 years of global food-agriculture and consumer goods communications and marketing expertise having served Bayer, Monsanto, P&G, J&J, and Siemens. He also has extensive experience across the Asia-Pacific region, a key growth region for U.S. Soy. Prior to joining USSEC, Samuel co-led stakeholder engagement programs at the Institute on Science for Global Policy, and consulted with The Nature Conservancy, and U.N. Food Systems Summit Vice Chair for Sustainable Consumption. Earlier, he led Global Corporate Preparedness and Engagement at Bayer (formerly Monsanto) in St. Louis, U.S.; and was Head of Corporate Affairs for Asia-Pacific based in Singapore, among other roles. He has also served as Chair of CropLife International’s communications committee, Co-Chair - U.S.-ASEAN Business Council Food & Agriculture Committee and represented Bayer/Monsanto at the Consumer Brands Association, World Economic Forum, and World Business Council for Sustainable Development. Chris is a Board Trustee of STAGES St. Louis, and Co-founder of Thespo - India’s #1 youth theatre festival. He holds a bachelor’s degree in English Literature from the University of Mumbai and is a post-graduate in corporate communications and PR from the Xavier Institute of Communications. An avid soccer fan and drummer, his philosophy is: “Be the best you can be and make the world a better place.”


U.S. Soy Sustainability Assurance Protocol (SSAP) Secures FEFAC Soy Sourcing Guidelines 2021 Certification

Chris SamuelDec 12, 2021

Soy customers and consumers in Europe and around the world have made it clear: sustainable, responsible production matters. U.S. Soy created the Sustainability Assurance Protocol…